There are currently several dozen mailing list software options. Most of these are web based, whereby you simply login to your account to access your email list tools and statistics.
How much does mailing list software cost?
Prices start from absolutely free (usually this is only for a limited trial period), and increases up to $150 per month and beyond. The deciding factor in price comes down to the size of your email list. If you have thousands of subscribers, you generally have to pay more to access a quality email marketing service (for example, the average cost of an email list of 25,000 subscribers is around $130). The cost covers not only the tools you use, but the infrastructure required to deliver a high volume of emails without them being regarded as spam. Only the best mailing list software providers can guarantee this vital capability.
Some of the most important factors to consider when you are searching for the right email marketing platform for your needs include:
- Price
- Feature set
- Campaign reporting and statistics
- Ease of use
- Help and support
The specific features that you require will depend upon what you wish to use your mailing list for, but some of the most important and necessary features you should look for are:
- Email scheduling
- HTML newsletter creation
- Spam testing
- Web form creation
- Reports on opened emails, bounced emails, forwarded emails and undeliverable emails
If you are just starting out and feel a little overwhelmed with setting up your email campaigns, choosing a provider that has an extensive help and support facility can make the process considerably easier. Support options can include email, telephone, support tickets and live chat. In addition, if there are tutorial videos and detailed help files available, they can make learning a quick and painless experience.
Mailing list software is one of the most valuable tools any business or organization can take advantage of. As an outgoing expense, the price is exceptionally low compared to the possible gains that can come about as a result of utilizing the tools to their maximum potential.
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